A self storage facility in California faced declining move-ins throughout late 2023 and early 2024. By May 2024, occupancy had dropped to 58.63%, their lowest point. Historically, Q4 is the slowest season, but the facility urgently needed a turnaround before peak season returned.
Summary
- Best Q4 on Record in 2024 despite the usual seasonal slump. Rentals went from 23 in Q3 up to 78 in Q4 (+239%)
- Occupancy increased by 50% from Q3 to Q4
- Positive Net Move-Ins even during slow months: +28 in Q4 compared to -4 in Q3.
- #1 Ranking in both Local SEO and traditional SEO for target keywords
Challenges
- Falling occupancy and negative net move-ins each month
- Limited online visibility, losing traffic to competitors
- Under-optimized website, leading to missed online rentals
- Seasonal downturn in Q4 typically lowers demand even further
Our Approach
- Local & Organic SEO Overhaul
- Optimized Google Business Profile for increased local search map rankings
- Refined on-page SEO to target high-intent keywords, boosting organic rankings
- Launched new website pages to increase our keyword visibility
- Improved domain authority through a link-building campaign
- Targeted Google Ads Campaign
- Focused ad spend on the most profitable high-intent keywords
- Ensured maximum visibility to capture users actively looking for storage within a 5-mile radius from their facility
- Website Conversion Audit
- Implemented call tracking tool to evaluate which marketing channels drove the highest quality phone calls
- Identified technical and UX barriers preventing online rentals
- Implemented quick fixes for improved rental checkout process
Key Results
- Best Q4 on Record in 2024 despite the usual seasonal slump. Rentals went from 23 in Q3 up to 78 in Q4 (+239%)
- Occupancy increased by 50% from Q3 to Q4
- Positive Net Move-Ins even during slow months: +28 in Q4 compared to -4 in Q3
- #1 Ranking in both Local SEO and traditional SEO for target keywords
Why It Matters
Their Q4 success, typically the slowest period of the year, demonstrates the impact of a well-planned, data-driven marketing approach. By combining SEO, targeted PPC, and a conversion-focused website, they reversed their downward trend and positioned themselves strongly for the new year and busy season.
Ready for Similar Results?
Get a Free Marketing Plan tailored to your facility:
- Marketing Tactics Analysis to drive more online rentals and move-ins
- Promo & Competitor Rate Review to optimize your pricing strategy
- Conversion Rate Audit revealing what’s stopping visitors from booking
- Keyword Forecast identifying the highest-return search terms in your market
Contact us for your no-obligation Free Marketing Plan and discover how you can increase move-ins, even in the slow seasons.
